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Monday, February 6 2012
 
   
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Media Kit
 
     
Pet Wellness Plans's virtual press kit contains valuable resources for journalists, and prospective partners.
For media or partner inquiries please contact:
Alexander Lawrence
Pet Wellness Plans
Toll Free: 888-888-8508
E-mail: alawrence@petwellnessplans.com
 
Pet Wellness Plans
 COMPANY PROFILE
 Founded: January 2003
 Headquarters: Norcross, GA
 Employees: 35 and growing
 Phone: 888-888-8508 (toll-free)
 
 Website: www.petwellnessplans.com
 
Company:

Pet Wellness Plans is a company that is dedicated to helping pets live longer, by providing the technology behind, and management of veterinary wellness plans. The company’s comprehensive services, Pet Wellness Plans Protm and Pet Wellness Plans Basictm, are the first enterprise class, advanced wellness plan delivery solutions in the marketplace. Pet Wellness Planss solutions solve the challenges of delivering wellness plans in veterinary practices by unleashing the ability for DVM’s to easily and effectively deliver and manage wellness plans. Pet Wellness Plans administers plan development, pricing, service tracking, enrollment, advertising, billing, collections, and customer service, allowing DVM’s to focus on their core competencies, and their clients to reap the rewards of comprehensive, cost-effective, proactive care.

 
Market:

AVMA indicates that there are over 61,477 practicing veterinarians, more than 60 million pet dogs, nearly 70 million pet cats, and millions of livestock, reptiles and birds in the United States. Consumers spent an astonishing $26 billion dollars last year on pet care; which is expected to surpass $27 billion dollars in the year ahead. Pet Wellness Plans is the only company that partners with private veterinary practices to deliver and manage veterinary wellness plans.

 
Products:

petwellnessplans.com is an advanced internet portal that provides the end-to-end management of wellness plans. Pet Wellness Plans administers plan development, pricing, service tracking, enrollment, advertising, billing, collections, and customer service, allowing DVM’s to focus on their core competencies.

 
Pet Wellness Planss internet software platform is comprised of 5 key components:

Pet Wellness Plans Plan Builder offers veterinarians the ability to author and price their own plans through the use of our advanced internet based software. Plan Builder takes care of complex calculations, presentation, and automatically links services to our advanced tracking database.

Pet Wellness Plans Site Builder allows providers to easily customize and author their own wellness plan delivery portal, including color schemes, pictures, affiliations, and more, with no HTML experience. This gives each of our Providers their own internet presence.

Pet Wellness Plans DVM Dashboard makes it easy for our providers to manage their clients, update services utilization, view financial and statistical reports, obtain practice marketing, and access customer support.

Pet Wellness Plans Billing Manager completely automates new sign ups, recurring billing, and standard collections.

Pet Wellness Plans Client Dashboard offers consumer clients the ability to view the services available and used for their unique wellness plans, as well as enroll new pets, and update personal and billing information online.

Pet Wellness Plans offers our veterinary partners with national, local, and in-practice marketing, customer support, and 100% payment guarantees.
 
Pet Wellness Plans Pro offers providers with the ability to customize and price their own wellness plan for any species. Pet Wellness Plans Basic offers providers with a package of 12 standard wellness plans with fixed pricing.
 
Customers:
Pet Wellness Plans targets all private veterinary practices and responsible pet owners. To date, Pet Wellness Plans is offered throughout the State of Texas, and has had great success with its basic offering. Pet Wellness Plans is currently executing national marketing campaigns to increase its presence throughout North America.
 
Partners:
Pet Wellness Plans has strategic relationships with industry leaders including CyberWAVE, and Pet Trust Inc.
 
Sales:
The Company’s services are available in North America through its veterinary providers and direct sales force.
 
PET wELLNESS PLANS BOILER PLATE

Pet Wellness Plans is a company that is dedicated to helping pets live longer, by providing the technology behind, and management of veterinary wellness plans. The company’s comprehensive services, Pet Wellness Plans Protm and Pet Wellness Plans Basictm, are the only enterprise class, advanced wellness plan delivery solutions in the industry. Pet Wellness Planss solutions solve the challenges of delivering wellness plans in veterinary practices by unleashing the ability for DVM’s to easily and effectively deliver and manage wellness plans. Pet Wellness Plans administers plan development, pricing, service tracking, enrollment, advertising, billing, collections, and customer service, allowing DVM’s to focus on their core competencies, and their clients to reap the rewards of cost-effective, proactive care. For more information, visit www.petwellnessplans.com

 
Logo:
 
The Pet Wellness Plans logo consists of two elements:
  • PrePaid Logotype
  • PrePaid dog & cat

The logo consists of the logotype "Pet Wellness Plans" and  a dog in front of it, with a cat inside it. These 2 elements should appear in all logo applications. Neither of the elements should appear independently of each other nor altered in any way.

 
Logo Color Application:
Official Logo Color Application

The light blue logotype is PANTONE 2718 CVC and the faint yellow dog is PANTONE 5845 CVC.

 
Dark Background

The preferred dark backgrounds are PMS 2738 blue or 100% black. On a PMS 2738 blue background the logotype can be white or gray. When using all other dark backgrounds, the entire logo reverses to white only.

Preferred Dark Background Colors:

PROCESS

Pantone 2718
CMYK

Cyan=100%


Magenta=98%

Yellow=2%

Black=4%
RGB

Red=0%


Green=3%

Blue=160%
 
Light Background

When using a light background, a light neutral color that provides sufficient contrast should be chosen. The official logo colors (PMS 5845 yellow and PMS 2738 blue) should be used on all light backgrounds. Black may be used for the entire logo when it is the only color option on a light background.

Preferred
Official Logo Use:
Pet Wellness Plans colors against a white background
Download: 72dpi | 300dpi
 
Preferred Dark Background 1:
White logotype and yellow dog against a PMS 2738 blue
Download: 72dpi | 300dpi
 
Preferred Dark Background 2:
All white logo against 100% black
Download: 72dpi | 300dpi
 
Preferred Dark Background 3:
Gray type yellow dog against PMS 2738 blue
Download: 72dpi | 300dpi
 
Black and White
Black and White:
Download: 72dpi | 300dpi
 
Sample Options
Sample Light Background:
Official Prepaid colors against neutral color
Download: 72dpi | 300dpi
 
Sample Light Background:
All black logo against 21% or less black
Download: 72dpi | 300dpi
 
Sample Dark Background:
All white logo against dark color
Download: 72dpi | 300dpi
 
 
   
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